The Founder's Compass
by Rafael Mendes
A first-time founder memoir that hit the WSJ bestseller list its second week on sale.
Launch outcomes
About the book
Synopsis
Rafael spent a decade building, almost losing, and ultimately selling a logistics company. The Founder's Compass is the field manual he wishes someone had handed him on day one.
About the author
Rafael Mendes
Rafael Mendes is a Lisbon-based entrepreneur and angel investor. The Founder's Compass is his first book.
Case study
How we launched The Founder's Compass
The challenge
Strong LinkedIn presence, no fiction-style platform, and a crowded business memoir category dominated by recycled advice.
Our approach
- Pre-sold 4,200 copies through a 60-day corporate bulk-order campaign
- Booked 28 founder and operator podcasts in launch month
- Coordinated synchronized launch posts from 35 prominent operator endorsers
- Built an evergreen Amazon ad funnel that has sustained category top 20 for 6 months
Services delivered
"I wrote the book. AspireEdge built the launch that turned it into a business asset."
Rafael Mendes
Author of The Founder's Compass
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