Sunset & Salt
by Lola Adekunle
A second-chance romance that became BookTok's August obsession.
Launch outcomes
About the book
Synopsis
Sunset & Salt follows two former best friends who meet again at a beachside wedding ten years after a single, unspoken summer. Tender, sun-drenched, and quietly devastating.
About the author
Lola Adekunle
Lola Adekunle is a Lagos-born, London-based romance author. Sunset & Salt is her third novel and the first to crack the BookTok algorithm in a meaningful way.
Case study
How we launched Sunset & Salt
The challenge
Lola had a small, loyal romance audience but had never broken into BookTok. The goal was a launch that earned authentic reviews fast, the currency that romance readers actually trust.
Our approach
- Built a 200-person ARC team across Bookstagram, BookTok, and romance Discord communities
- Designed swoon-card and aesthetic graphics packs for ARC readers to remix
- Coordinated a 30-creator BookTok campaign timed to the week of launch
- Secured features in 8 romance newsletters with combined 240K subscribers
Services delivered
"I had given up on BookTok finding my work. AspireEdge made it find me, and made it feel earned, not bought."
Lola Adekunle
Author of Sunset & Salt
More spotlights
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