The Quiet Hours
by Amelia Hart
A debut literary novel that found its readers through quiet, deliberate launch craft.
Launch outcomes
About the book
Synopsis
Set in a coastal village over a single autumn, The Quiet Hours follows a recently widowed bookbinder as she rebuilds her days, her trade, and her tentative friendships. A meditation on grief, craft, and small mercies.
About the author
Amelia Hart
Amelia Hart is a former magazine editor turned novelist based in coastal Maine. The Quiet Hours is her debut. Her short fiction has appeared in The Sun and Tin House.
Case study
How we launched The Quiet Hours
The challenge
Amelia came to us four months before launch with a finished manuscript, no platform, no email list, and a fierce reluctance to perform on social media. The book deserved readers, but the path to them did not exist yet.
Our approach
- Built a quiet, evergreen author website and a 12-week newsletter on the craft of slow living
- Hand-curated 60 ARC readers across literary book clubs and indie bookstagrammers
- Pitched 14 literary podcasts and secured 6 long-form interviews
- Designed a launch-week reading guide for indie bookstores in 4 regions
Services delivered
"I wanted readers, not a brand. AspireEdge built a launch that respected that, and the book found its audience anyway."
Amelia Hart
Author of The Quiet Hours
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