Build the Calm
by Marcus Chen
A productivity book for people allergic to productivity books, built into a category bestseller.
Launch outcomes
About the book
Synopsis
Build the Calm is a 12-week framework for designing a working life that is quietly, sustainably high-output, without the optimization theater. Drawing on behavioral science and the author's own decade in operations leadership.
About the author
Marcus Chen
Marcus Chen is an operations leader and writer based in Toronto. He spent ten years inside scaling tech companies before publishing his first book.
Case study
How we launched Build the Calm
The challenge
Marcus had a 4,000-person LinkedIn following and a thoughtful manuscript in a crowded category. The challenge was sharp positioning and breaking through ad noise on launch.
Our approach
- Repositioned the subtitle and back cover around the 'anti-hustle' angle after audience testing
- Built a 90-day Meta and Amazon ad funnel with creative variants tested weekly
- Coordinated a 22-stop podcast tour across business and behavior-change shows
- Ran a corporate bulk-order campaign targeting 80 mid-market HR leaders
Services delivered
"AspireEdge treated my book like a product launch with a P&L, not a passion project. That changed everything."
Marcus Chen
Author of Build the Calm
More spotlights
Other authors we've launched
Your book deserves a launch like this
Tell us about your book and we'll build a plan as specific as the one we built for Marcus.
Submit your book