Small Brave Things
by Mara Lee
A YA contemporary that BookTok carried to 18M views and a six-figure film option.
Launch outcomes
About the book
Synopsis
Seventeen-year-old June has a plan for surviving her senior year quietly. Then she finds her sister's old letters, and the boy next door, and a list of small brave things she swore she would never do.
About the author
Mara Lee
Mara Lee is a Seoul-born, Brooklyn-based YA author. Small Brave Things is her third novel and her first to break into the BookTok mainstream.
Case study
How we launched Small Brave Things
The challenge
Mara had two well-reviewed YA novels that quietly underperformed. The category lives on TikTok now, and her previous launches had not even tried.
Our approach
- Cast and coordinated a 45-creator BookTok campaign across the launch month
- Designed a viral-ready opening-pages clip distributed to creators with usage guidelines
- Ran a swoon-card and aesthetic graphics pack remixable by readers
- Pitched 6 YA-focused newsletters with combined reach of 180K subscribers
Services delivered
"Three books in, this finally felt like a launch. The difference was AspireEdge."
Mara Lee
Author of Small Brave Things
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