Orbit Decay
by Theo Larsen
A space opera debut that built a 9,000-strong ARC team before its first sale.
Launch outcomes
About the book
Synopsis
When a derelict mining station begins broadcasting again after twenty years of silence, a salvage crew finds something inside that should not be alive. The first book in the Falling Spires trilogy.
About the author
Theo Larsen
Theo Larsen is a Copenhagen-based engineer turned novelist. Orbit Decay is the start of his planned Falling Spires trilogy.
Case study
How we launched Orbit Decay
The challenge
First-in-series sci-fi books live or die on launch-week reviews. We needed a massive, real, engaged ARC team before page one ever shipped.
Our approach
- Recruited 9,200 verified sci-fi readers via targeted ad funnels and genre Discord partnerships
- Built a tiered ARC delivery system that prioritized top-reviewing readers first
- Coordinated a synchronized review-day push across Goodreads, Amazon, and Storygraph
- Locked in 3 sci-fi newsletter features for launch week
Services delivered
"I had a manuscript and a dream. AspireEdge gave me an audience."
Theo Larsen
Author of Orbit Decay
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