Midnight in Marrakech
by Sana El-Hadi
An atmospheric thriller that took the #1 spot in International Mystery for 8 straight weeks.
Launch outcomes
About the book
Synopsis
When a French archaeologist disappears from a riad in the Marrakech medina, a half-retired interpreter is pulled back into the city she once fled. A propulsive, sun-soaked thriller about secrets that refuse to stay buried.
About the author
Sana El-Hadi
Sana El-Hadi is a Moroccan-French writer based between Casablanca and Paris. Midnight in Marrakech is the first in a planned series.
Case study
How we launched Midnight in Marrakech
The challenge
International setting, unfamiliar author name in the US market, and a thriller category where Amazon ads decide who lives and dies.
Our approach
- Tested 14 cover and ad creative variants over 21 days before launch
- Built a 250-reader ARC team across thriller-specific Bookstagram and Goodreads groups
- Ran a 90-day Amazon ad funnel with daily creative rotation
- Pitched and placed features in 6 mystery-focused newsletters
Services delivered
"They treated my book like it deserved to win, and then they actually made it win."
Sana El-Hadi
Author of Midnight in Marrakech
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