Director of Product Marketing

Confidential search. This role is run discreetly through our retained executive search partnerships. The hiring organization, leadership structure and interview process are shared with qualified candidates as they progress through the search.

Confidential retained search. A high-growth technology and services company is seeking a Director of Product Marketing to define positioning, messaging, launch strategy and go-to-market execution for its product portfolio. This leadership role is ideal for a marketer who can bridge product, sales and customer success, turning complex capabilities into compelling market narratives that drive demand and revenue. Reports to the Chief Marketing Officer or VP of Marketing. Competitive executive compensation plus bonus and benefits.

What you'll do

• Develop differentiated positioning, messaging and value propositions for products and solutions
• Lead product launch strategy and cross-functional execution across product, marketing, sales and customer success
• Build and execute go-to-market plans that drive awareness, pipeline and revenue growth
• Create compelling sales enablement materials including pitch decks, battle cards, case studies and demo narratives
• Conduct market, competitive and customer research to inform product strategy and messaging
• Partner with demand generation teams to build campaigns that convert target audiences
• Define pricing and packaging recommendations in collaboration with product and finance leadership
• Build strong relationships with product management to influence roadmap and feature priorities
• Measure and report on product marketing performance, launch outcomes and sales impact
• Lead, mentor and scale the product marketing function

What we're looking for

• 10+ years of marketing experience with at least 5 years in B2B product marketing
• Proven track record launching and growing product lines in competitive markets
• Strong ability to craft messaging that resonates with technical and executive buyers
• Experience building sales enablement programs and working closely with revenue teams
• Excellent analytical, project management and cross-functional leadership skills
• Strong understanding of market research, competitive intelligence and pricing strategy
• Experience leading teams and influencing without direct authority
• Bachelor's degree in Marketing, Business, Communications or related field; MBA preferred

Nice to have

• Experience in SaaS, technology services or HR tech sectors
• MBA or advanced marketing certification
• Background in product management, sales engineering or consulting
• Experience with marketing automation, CRM and analytics platforms